My wife and I have been extremely pleased with Russell Honda in Sherwood, both for sales and service. Been using them since 2002, never had a problem, never felt the service dept was screwing us. YMMV, but we’ve never had any high pressure (or any pressure) sales jobs put on us, either. We hit nearly every Japanese car dealer in town when we bought hers, and all but Russell either irritated or outright pissed us off. When I bought mine, fewer makes offered what I was after, but I had similar experiences.
Having said that, the real issue, to me, is a good service department if you’re buying new. Salesmen come and go, and the bottom line is getting the deal you’re comfortable with. Service is where the relationship is. My vehicle is nearly 7 (and well out of warranty) and I heavily rely on it for my business dealings. I won’t take it anywhere but Russell for service, and I live much closer to the Little Rock Honda dealer, and a very good independent garage is closer still.
Of course, all this is irrelevant if you're looking for a large SUV, or one with impressive off-road capabilities, or a large PU truck. Unfortunately, Honda doesn’t compete there.
Neither of us is related to or in any way affiliated with or compensated by Russell Honda. I’m just a very strong believer in rewarding people and businesses who “do me right”.