There really isn't a short answer to your question so here's the long answer:
When I got it I made lather with it every day for a week. Really doesn't matter what kind of shaving soap. Left the lather on the brush and let it dry overnight the next morning rinse and repeat.
And then you must use them. I've read that it takes in upwards of 25 times before they start getting broken in and the bristle tips start to split. I have also read that animal hair brushes should dry 2 days between uses. Do not soak or rinse shaving brushes in overly hot water (it can break down the glue).
ETA: are you efforts resulting in lather that's too thin/airy/loose or do they end up like a paste?
Another issue might be that you're using too little/much water and/or too little product. You can always add water but you can't take it out once you use too much. After shaking off excess water are you squeezing the knot a bit? Are you blooming your soap? Even softer tub shaving soap can benefit from blooming not just the hard milled ones.
Try using a "slam dunk" shaving soap/cream like Proraso/Bigelow. Many of the Turkish and Indian tubed creams (Godrej, Dettol, Vicco, Palmolive, Arko, Old Spice, etc.) lather easily.
Finally, practice and experiment. Look at YT videos on lathering. Up until about 2 months ago I used tubed shaving cream almost exclusively for a decade. It took a bit to get used to using "artisan" soaps even the softer ones.