When people talk Jeeps, its hard to pin down what exactly they want.
Older Jeeps (Willy's, CJ2, CJ5's) are pretty much almost seen as antiquated UTVs. To the point, a Roxor is exactly that. A Jeep sold as a UTV.
It wasn't until TJ's came around that changed from utilitarian to what I'd call a US Land Rover Defender 90 and 110.
I've owned and restored a few CJ's, had a LJ and FJ40. Now a Roxor. I'm in AZ so I can drive it anywhere like any other passenger car.
I'm debating getting a TJ to do a Cummins R2.8 swap. It's between that and a Land Rover Defender 90, recent imports. Because people want too much for a 66 to 77 Bronco.
Old or new, Jeeps (and those I've mentioned) serve a great purpose as a all purpose off-road CAPABLE general use vehicle.
If you want off-road performance, look at a real sports UTV.
If you want comfort, a Jeep isn't it.
Where I feel Jeep always fall short is their reluctance to use diesels. I know most of it was gov interference, but had they've pushed ... Probably didn't help how many times Jeep has changed ownership. AMC had the window to use diesel back in the late 70's and 80's. Their competition, Land Rover, Toyota, Nissan took the world market with high efficient engines and utilitarian use. AMC Jeep, put in V8's and focused in "fun" while gas prices climbed and we dealt with a severe recession. AMC could have existed today had they've taken that approach and focused on gov use vehicles. If you noticed, Jeep had military applications up until 80's to the point AMC 20 differentials went into HMMWV. AMC also made air craft tugs and other support vehicles. When they lost that AMC folded and Jeeps stopped being gov utility vehicles. Since then it's been trying to keep it's place as America's off-road champ, which they have. Jeep thrived under Daimler-Chrysler period. Sometimes look at their parent companies and look at it's history. Now its Fiat. Need I say more? But the Daimler designed Jeeps have remained. I say Fiat will continue with that. They just introduced a diesel in Jeeps. I have my reservations. But had Jeep expanded diesel engine use, the one negative factor, poor fuel mileage could have made it a far more desirable vehicle during a period of high fuel costs and AMC could be more competitive in a world market, not just US.