Hard to really tell but it looks like a simple rollover, by simple I don't mean plain... looks good and wears well.
Went out to the shop and snapped this pic. At 1/4" shank, that's my biggest rollover. Probably 5/8" or 3/4" radius.
Easily had at local hardware and big box stores. I'll get you a PN from your link.
ETA: Page 15 in your catalog lists rollover/beading.Your cut looks like a beading in that it cuts on the radius and the upper and lower straight areas of the bit.
But, those 1/4" shanks on that page only go to 1/2" radius... your correct with the 6/4 needing a bigger rollover/bead.
1/2" shank... or get something like I have below in 1/4"
Let me do some CAD work real quick.
Attached File