Quote History Not true.
If you believe in the value of monitoring HR and using it to guide training, it's because you believe that the higher your heart rate, the more work per unit time you are doing i.e. the more calories you are burning. So, you don't "burn the most calories" at 60-70% of max HR.
Generally, the lower the HR, the higher the percentage of energy is coming from aerobic metabolism of free fatty acids. Generally, the higher the HR, the more calories one is burning.
When I see "FAT BURNING ZONE", it indicates an intensity where a high percentage of calories are coming from fat, but that doesn't mean that you are burning the most fat calories possible. The analogy is "you can have 80% of what's in my wallet or 10% of what's in my savings account".
In any case, since the body replenishes muscle glycogen - the energy substrate when intensity exceeds the ability of aerobic metabolism to sustain the work load - it's not clear that going artificially easy accelerates weight loss. In fact, many here have posted evidence that doing HIIT, which is the opposite of FATBURNINGZONE leads to better weight loss.
Do some strength work, do some high intensity endurance, and do some low intensity endurance to optimize health, but diet trumps all.