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Posted: 1/21/2021 2:51:09 PM EDT
Media trust hits new low
 Trust in traditional media has declined to an all-time low, and many news professionals are determined to do something about it. Why it matters: Faith in society's central institutions, especially in government and the media, is the glue that holds society together. That glue was visibly dissolving a decade ago, and has now, for many millions of Americans, disappeared entirely. By the numbers: For the first time ever, fewer than half of all Americans have trust in traditional media, according to data from Edelman's annual trust barometer shared exclusively with Axios. Trust in social media has hit an all-time low of 27%. 56% of Americans agree with the statement that "Journalists and reporters are purposely trying to mislead people by saying things they know are false or gross exaggerations." 58% think that "most news organizations are more concerned with supporting an ideology or political position than with informing the public." When Edelman re-polled Americans after the election, the figures had deteriorated even further, with 57% of Democrats trusting the media and only 18% of Republicans. The big picture: These numbers are echoed across the rest of the world: They're mostly not a function of Donald Trump's war on "fake news". As vaccine rumor hunter Heidi Larson puts it, "we don’t have a misinformation problem, we have a trust problem.” News organizations have historically relied mainly on advertising income, and as those dollars flow increasingly to Google and Facebook, that has created institutional weakness that shows up in trust data. Reversing the decline is a monster task — and one that some journalists and news organizations have taken upon themselves. They're going to need help — perhaps from America's CEOs. The catch: Mistrust of media is now a central part of many Americans' personal identity — an article of faith that they weren't argued into and can't be argued out of. What they're saying: Former Financial Times editor Lionel Barber talks of factual reporting as a means of "regaining the trust of the reading public". Axios has a stated mission to "help restore trust in fact-based news". Washington Post media columnist Margaret Sullivan writes that "our goal should go beyond merely putting truthful information in front of the public. We should also do our best to make sure it’s widely accepted." How it works: Media outlets can continue to report reliable facts, but that won't turn the trend around on its own. What's needed is for trusted institutions to visibly embrace the news media. CEOs (a/k/a the fourth branch of government) are at or near the top of Edelman's list of trusted institutions. By the numbers: 61% of Trump voters say that they trust their employer's CEO. That compares to just 28% who trust government leaders, and a mere 21% who trust journalists. The bottom line: CEOs have long put themselves forward as the people able to upgrade America's physical infrastructure. Now it's time for them to use the trust they've built up to help rebuild our civic infrastructure. |
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Posted: 1/21/2021 2:52:07 PM EDT
[#1]
Roughly the same percent who supposedly voted Biden. What a coincidence
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Posted: 1/21/2021 2:52:43 PM EDT
[#2]
Most news print, cable, or broadcast is nothing more than the propaganda wing of the DNC.
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Posted: 1/21/2021 2:53:07 PM EDT
[#3]
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Posted: 1/21/2021 2:54:22 PM EDT
[#4]
Thats 45% too high still.
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Posted: 1/21/2021 2:54:31 PM EDT
[#5]
Quote HistoryQuoted: Most news print, cable, or broadcast is nothing more than the propaganda wing of the DNC. Sadly, the other side is almost entirely controlled opposition, whether by choice or by demand. |
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Posted: 1/21/2021 2:55:04 PM EDT
[#6]
Should be 0%
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Posted: 1/21/2021 2:55:10 PM EDT
[#7]
So they did a few years ago though?
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Posted: 1/21/2021 2:55:24 PM EDT
[#8]
Quote HistoryQuoted: Most news print, cable, or broadcast is nothing more than the propaganda wing of the DNC. All the broadcast networks, social media companies and big data are in the bag for the DNC. So like a dozen or so like minded people control virtually all the information that the general public gets exposed to. It's collusion on a scale far larger than anything Trump supposedly had with russia. But since they control the media you will never hear a thing about it. |
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Posted: 1/21/2021 2:55:46 PM EDT
[#9]
OP username is fitting.
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Posted: 1/21/2021 2:56:05 PM EDT
[#10]
Quote HistoryQuoted: So they did a few years ago though? Trump red pilled a lot of people by calling out the news as fake. It ain't Cronkite anymore where the word of God comes down to the serfs through his mouthpiece Walter |
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Posted: 1/21/2021 2:57:04 PM EDT
[#11]
It's actually quite scary how high that percentage is considering how low the accuracy of the news is.
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Posted: 1/21/2021 3:00:17 PM EDT
[#12]
It's shocking that that number is so high.
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Posted: 1/21/2021 3:03:00 PM EDT
[#13]
Headline should read 'Incredibly high proportion of Americans still trust the news'
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Posted: 1/21/2021 3:03:55 PM EDT
[#14]
There's a fucking surprise????
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Posted: 1/21/2021 3:04:59 PM EDT
[#15]
The MSM doesn't care.
The billionaire globoMarxist set is paying their freight now. The don't have to stoop to such plebian measures like competing in a marketplace. |
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Posted: 1/21/2021 3:05:28 PM EDT
[#16]
lol
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Posted: 1/21/2021 3:06:25 PM EDT
[#17]
People's hatred of MSM is what got Trump elected but they couldn't see the more they bashed Trump, the more his support grew
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Posted: 1/21/2021 3:07:27 PM EDT
[#18]
I found the settings they changed.
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Posted: 1/21/2021 3:07:53 PM EDT
[#19]
I am just shocked.
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Posted: 1/21/2021 3:07:54 PM EDT
[#20]
Mistrust of media is now a central part of many Americans' personal identity — an article of faith that they weren't argued into and can't be argued out of. Yeh, it's not like they ever saw actual proof of it, with their own eyes or anything...  At this point, there really isn't any significant American news media - Just various outlets for spin and propaganda. |
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Posted: 1/21/2021 3:10:23 PM EDT
[#21]
They've lost all credibility. Nothing but propaganda and false truths. When they lie about things we know for sure 100% is pure BS, then why would we believe anything else they have to say?
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Posted: 1/21/2021 3:11:28 PM EDT
[#22]
So 46% of the people are clueless fools.
Sounds legit. |
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Posted: 1/21/2021 3:12:34 PM EDT
[#23]
Journalism is dead. Its all propaganda now.
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Posted: 1/21/2021 3:13:33 PM EDT
[#24]
This is the DJT legacy
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Posted: 1/21/2021 3:13:42 PM EDT
[#25]
The reason this country is fucked is because there are 46% of Americans that do trust the news.
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Posted: 1/21/2021 3:15:04 PM EDT
[#26]
The "news" is the Leftist Ministry of Propaganda
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Posted: 1/21/2021 3:15:54 PM EDT
[#27]
Quote HistoryQuoted: Trump red pilled a lot of people by calling out the news as fake. It ain't Cronkite anymore where the word of God comes down to the serfs through his mouthpiece Walter Cronkite was a Vietnam shill the likes of Jane Fonda. He's one of the fathers of fake news |
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Posted: 1/21/2021 3:16:07 PM EDT
[#28]
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Posted: 1/21/2021 3:30:08 PM EDT
[#29]
When Edelman re-polled Americans after the election, the figures had deteriorated even further, with 57% of Democrats trusting the media and only 18% of Republicans. That really should be the headline. Among Democrats, gullibility is over 3 times higher than Republicans. People tend to believe and trust perspectives they agree with - So what does a threefold disparity in trust say about perspectives of the media? |
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Posted: 1/21/2021 3:36:21 PM EDT
[#30]
Every time I see them out in public I tell them they are full of shit! They get so mad...I walk away laughing. Makes me feel better
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Posted: 1/21/2021 3:37:01 PM EDT
[#31]
Our CEO is a woke idiot who lies to us on a regular basis. It's clear they didn't poll many people who work here.
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Posted: 1/21/2021 3:39:40 PM EDT
[#32]
I'm surprised that trust is that high.
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Posted: 1/21/2021 3:45:19 PM EDT
[#33]
Quote HistoryQuoted: I'm surprised that trust is that high. Well, the article states that social media trust is about half that. The article is Axios. |
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Posted: 1/21/2021 3:45:43 PM EDT
[#34]
Quote HistoryQuoted: Thats 45% too high still. |
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Posted: 1/21/2021 3:45:54 PM EDT
[#35]
Quote HistoryQuoted: So 46% of the people are clueless fools. Sounds legit. that the number is WAY higher than that. |
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Posted: 1/21/2021 3:49:06 PM EDT
[#36]
Quote HistoryQuoted: That really should be the headline. Among Democrats, gullibility is over 3 times higher than Republicans. People tend to believe and trust perspectives they agree with - So what does a threefold disparity in trust say about perspectives of the media? |
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Posted: 1/21/2021 3:50:06 PM EDT
[#37]
Quote HistoryQuoted: Most news print, cable, or broadcast is nothing more than the propaganda wing of the DNC. The media in the last 20 years has started to look like it is managed by Goebbels and Stalin. |
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Posted: 1/21/2021 3:50:25 PM EDT
[#38]
I haven't turned the TV on in a while. Don't look at "news" (spit) online either.
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Posted: 1/21/2021 3:52:48 PM EDT
[#39]
Cheat sheet for MSM presidential coverage for the last two decades:
Bush - Moron and war criminal with a mean old drunk wife Obama - such poise, class and dignity with a beautiful, fashionable wife for our glamour mag cover Trump - rapist, racist, liar with a foreign whore that poses nude Biden - repeat Obama fellating plus OMG a girl Veep, tell us about your sneakers ------ If anyone cannot see the media bias by this point, they're a moron or complicit. |
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Posted: 1/21/2021 3:54:57 PM EDT
[#40]
The Philly Inquirer made a big show about how they're committed to fair and factual news, explaining the difference between news and opinion columns and other happy horseshit. The reality is they went absolutely kookoo, every news article is now saturated with political and SJW opinions, and the opinion columns are the rantings of lunatics.
(oddly, much of the crackpot shit I read in that mainstream paper are repeated here by the rezident leftists) Progressivism is a fanatical religion, and mainstream "journalists" are their snake-waving preachers. |
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Posted: 1/21/2021 3:55:56 PM EDT
[#41]
??????
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Posted: 1/21/2021 3:57:43 PM EDT
[#42]
I get better news reporting here, as it happens!!!!!
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Posted: 1/21/2021 3:57:50 PM EDT
[#43]
Salty Cracker for the win
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Posted: 1/21/2021 3:58:19 PM EDT
[#44]
MSM=American Pravda
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Posted: 1/21/2021 4:00:41 PM EDT
[#45]
Quote HistoryQuoted: I haven't turned the TV on in a while. Don't look at "news" (spit) online either. I will watch my local news for 30 mins. I watch no national news. None. The issue is often how the story is spun. 1000 people dead from beer flu vs 17000 people have contracted the beer flu and survived. We unfortunately lost 1000 and strive to drive that number down. If all you get is part of the story it paints a vastly different picture. |
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Posted: 1/21/2021 4:01:31 PM EDT
[#46]
Believe nothing the MSM tells you.
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Posted: 1/21/2021 4:02:09 PM EDT
[#47]
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Posted: 1/21/2021 4:09:01 PM EDT
[#48]
Here’s a clue. Watch all 3 major networks one night. All 3 will have exactly the same stories almost in the same order, with the same slant. It’s not news it’s the information “we” want you to hear.
Back in the 70s a famous Hollywood personality said, “Just turn the damn thing off.” I can’t remember who it was, but it was prophesy. |
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Posted: 1/21/2021 4:23:56 PM EDT
[#49]
"Frankly if we’ve made any mistake it’s that our banners have been too polite and we need to go well after Lindsey Graham. There is a lot of news out there and Lindsey Graham really deserves it."
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Posted: 1/21/2021 4:23:56 PM EDT
[#50]
It's not just fake news, it's also the dramatization of the news delivery. The need to find our shock button and push it. Competition, ratings and all that.
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