It's weird how with these companies it seems that "wokeness" has become their primary product and things like selling beer more or less a side effect.
You know, in certain industries that sort of makes sense. The mass market beer industry is a very old and entrenched field. You don't have any new major competitors entering the market space. You have these long established brands that have been around for a hundred years or better and most of the product sales are based on whatever market share previous generations of Budweiser management were able to establish.
So, barring some really dramatic fuck up, Budweiser is going to sell about as much beer this year as they sold last year and the year before, no matter what their management does.
Seems like that gives a lot of free reign to the corporate management to indulge whatever issues suit their fancy and awards them social brownie points with the elite set they hang around with. Therefore, Budweiser starts to sell social justice rather than beer on the theory that the beer sales will more or less take care of themselves, which so far has been the case.
You could say the same thing about Gillette and dozens of other companies in other petrified product areas that are pretty much ignored by innovative entrepreneurs who are off chasing sexier industries.
Of course, this observation would apply in spades to the NFL itself which is more or less a government sanctioned monopoly which has no new competition entering the field, at least not in terms of entrepreneurs creating new football teams that the established teams would have to compete against.
Even in more modern innovative areas like social media, you have the most wokeness by companies that have become de facto monopolies like google, facebook, twitter, and youtube who aren't really feeling a lot of pressure from competitors.
Apple on the other hand, which does not enjoy a monopoly market share in it's product field is woke, but far less than google, facebook, twitter, etc..
I think it's pretty much a cast iron rule that any company that achieves a market share that they are satisfied with and do not feel to be threatened will drift inexorably towards wokeness.