I am a VP of Marketing with a major company and I make enough to not want to talk about it.............you need to weigh your survey and study. AR's are not cheap and not indicative of those nasty "Assault Weapons". Alot of us lean towards the rifle due to past military experience and others to present military use.
Most of the "Budweiser Gang" shoot AK's or less. Try poling the cops on what type of mag feed weapons they confiscate. They could give you your weight factor. (%compared to total number, double ratio kind of thing.)They are cheaper and lower maintainence. "Budweiser Gang" is what I call guys who worship the Budweiser God or his angels, drugs for they will give everyting in his name.
This site will be slanted white or professional blue collar. I have found even the smart asses on this site appear to be of high IQ and decent guys. (Yes, I know I opened myself up for a smartass comeback. I like em.) Half of these guys can tell you how many turns of the CNC it takes to make the barrel. I would expect IQs 130 and better. Criminal dudes are not smart, can't type, don't communicate well with smart people, and won't be (with a few exceptions) on this site. Unless you count Enron execs. LOL With all the cops on this site, they would be crazy as well as stupid.
Of course sometimes I feel half of the AR's in the country are represented on this site and all of them owned by a handfull of members and they won't let me play with them. LOL
Good luck sounds like a good exercise that will serve you in business one day. Send me a survey if you like.