I don't mind paying a fiar price, and when it comes to selling a gun, I would expect to get about half of what the dealer could sell the gun used for, that is my experience. I am not saying that I will only pay a discount price, I will gladly pay a little more from a dealer who is going to stand behind what they sell, and treat me as a valued part of thier business. You seem to understand that without your customers you can't do business, many others don't, they do business as if thier hardware is the primary concerne in thier business. There is a Dealer here in towm whose prices are a little high, and I buy from them often, because they have always treated me well, and have a good selection. I understand that they have to cover thier overhead, and am willing to help them do that, thier are others in town who act like I am a nuisance (I rarely ask to handle guns if I am not buying that day), I have found that the highest priced dealer seem to also have a bad attitude, and are not afraid to tell me that if I don;t like thier prices I can go elsewhere, I have toldthem in the past that I will do just that, I have had one of these respond that "you'll be back when you can't find it anywhere else intown", they were wrong, I went to a dealer I have bougth from before, got it for a fair price even though they had to order it.
When it comes to dealing with other busniess's I do in fact haggle, I pay less than any published rates for my cable TV service, if the plumber is trying to bend me over I call another and get an estimate, I have learned that many things that most people don't think are negotiable are. When dealing with any kind of contractor you should negotiate a fair price, because your first quote is normally going to be a sucker quote, one designed to get maximum profit from folks who don't know any better, unless it is a competetitive bid. I have also found that I can charge more the second time I work for a company because they know they are getting a quality product, with quality service.
I wish that you were doing business in my area, I promise I would do my best to make you rich, you seem to be a good dealer who works hard to keep his customers happy while making your business a success, you don't give your product away for free, but you don't act like every single sale needs to be a record high profit sale either, you charge fair prices that are inline with your business practices, you are in a minority in you field. In the end the market decides who stays in business and who doesn't, those who do not establish a loyal customer base will not survive, and having the most cutrate prices will not encourage a loyal cutomer base, thier customer will go to whoever can undercut them, but assraping your customer because they don't know any better will not get you loyal customers either (and how often do truly uneducated customer become repeat buyers anyway, isn't that why you try and educate customers on the fly) , as they will often become aware of thier situation down the road and not be likely to go back to somebody they feel burned them in the past. The dealer I was referring to (and there are many just like them) are a pawnbroker as well, and they will continue thier ignorant practices as long as thier are people who need to trade grandmas jewlry for beer and bailmoney, but that doesn't make them a good or even reputable gun dealer.
ETA: When I go into a store and see feel they are overpriced, I will ASK them if they can caome down some, normally they will ask me what i had in mind, that is how it went that day at the $1000 dollar bushy shop (and yes AIM had the same rifle no ban for well under eight hundred, closer to seven), the dealer told me that, that was a blow out price, and that they might be raising it soon, I never insulted him, nor would I ever insult any person who is trying to earn a living, he volunteered his reasoning for not being willing to reduce his price.