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I would say the credit for a good design should go to the engineers, not the managers or owners. The managers can take credit for good sales and marketing, but any accolades for the design belong to the engineer.
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No, they all share in the success or failure of the end product.....but the buck stops at the company owner/president/CEO.
Give that engineer a budget and you'll have a vastly different product than if he has no limits.
If sales/marketing ran the silencer business we would have cans dying after 1,000 rounds, and TV ads for SiCo during the Super Bowl.
If engineers ran the silencer business the can would last forever, weigh 5oz, and include a built in sound meter......and cost around $10k apiece.
That's why management is management, being able to make a profit from a good design.