Well OK, good to have another vendor in the mix. But it is still a LED IR emitter. It will still have some kind of light emission, as seen from the front; so if that's a consideration, it's still not the optimal set up. Da Torch from TNVC is the only LED light that I know of, that made an attempt to bury the emitter deep enough to control this.
As to this light, ok looks good; depends on how it compares to SF, and price point. Also wonder whether they will sell separate components, "cafeteria" style, so you can roll your own, like bolt catch was saying.
Judging from their website they look pretty high end. So I don't think this would be a source of moderately priced components for building your own lights, again as bolt catch was alluding to. Also the pic of the head honcho was obviously a gentleman of Asian extraction. So I would not be surprised if they are designed here (hence the name), but manufactured over-seas; to some that matters; to others not so much.