Personally I don't have a great opinion of Winchester brass in general. When they switched plant locations, their QC had nightmare problems for years. Maybe it's better now - but I tend to be Leary with Win brass. Winchester bullets are some of the lowest quality US bullets you can get. And their primers are multi-colored inconsistent brass, when I open a sleeve. My opinion of Winchester is not high.
Alpha (alfa?) is the best you can get, IMHO.
Lapua is a PITA, with weird flash hole dimensions in some of their casings, and unique dimensions requiring it's own special load. much of it is small primer. Frankly, I fire/forget Lapua when I get Lapua brass.
For general purpose, personally, I run Hornady; though the primer pockets do open up in very few loadings, if running hot. Consistency is kind of Meh, but you tend to get a high volume capacity and the brass itself holds up well to abusive usage.
Also, be very careful with small primer pocket Creedmoor brass. That's where I perfected my ability to tune and calibrate reliable hang-fire ammo. Turns out, small primers don't have the same energy as large primers, and if you are running large void of a fast powder, it ain't lighting right. FWIW, this is also where I learned that CCI 41 is NOT the same as CCI450; and switching to the hotter CCI41 in that case, eliminated my small primer pocket hangfires. but yea, I could get up to about a .25 second hangfire delays with small primers in Creedmoor and running IMR4064. Fantastic way to convert a nice chest shot 300 yard deer aim into a "...sorry guys..." gut shot when the gun actually goes off.
NORMA is actually my personal favorite brass in almost all things, when I can find it affordably.
To be honest, CBC brass seems to be pretty great.
S&B brass is brittle; but otherwise quite consistent. Alas, it will crack depending on your chamber. Like, the whole length of the casing. Saw that happen with factory ammo that ran fine in one gun, and cracked every shot in another gun. That'll give you the heeby-Jeebies, seeing maybe 1/30th inch of brass before the head all that's left holding seal; I'll say that much.