I have found over the years that POI do shift and is very ammo dependent. As noted by others above, very good info in the responses above. I generally shoot X193 ammo, so all of my optics are sighted in for this ammo, except the rifles that only see 77 grain FGMM.
I have watched the Shawn Ryan video on 37 yard zero at 25 yards and tried that, and for the most part, does work and also tried other sight in at 25 yards to be on at other distances procedures, but for a red dot, and the majority of my optics are Aimpoints and EOTechs, I have found, try to find a location and if the sight in of 50 yards, which all of my dots are set up for, use this distance and confirm....if at all possible. I can assure you, as hard as I try to use a "low at 25 yards", "a 37 yard zero" procedure, at 50 yards they are off.
I took my LMT out last week, I have not shot this particular rifle in about 2 years, it has an Aimpoint ML2 and was sighted in at 50 yards with X193 ammo. It was spot on at 50 yards and after three rounds at 50, I hit the 12" gong at 200 yards on the first shot.
Just my thoughts...
Bronc