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I only shoot handloads. I was simply speaking about the typical Joe out there.
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So do I. Almost entirely from ether an AR15, AR10, or an R700 are handloads. Most of my handloads are for the AR15. But for any of them I need to make sure that the earth I am shooting on is flat or level or I'm wasting my time, money, and resources.
But I get it. You rely on the eyeball to know if you're leveled or not. That's cool an all but for others that find the value in it enough to spend the money for it that is not taking money from ammo funds, "typical shooters" or not is irrelevant; a good piece of it is still a good piece of kit and they not you, should decide for themselves if it is right for them.
Now speaking for myself here, all of my precision, zeroing, or load tests, are done in the forests or desert. On mostly uneven ground. It's nice to have a level that tells me if I need to extend a bipod leg a notch down or two before getting behind the trigger.