I look at it this way.
We currently have 267 part numbers. It is ok if one of the 267 part numbers is not profitable.
When dealers started killing each other to cut pricing over and over it took the profit almost completely out of the product line. (hence the title of the thread) I must admit, I was not paying attention like I should have been (not a smart move on my part). Our mag sales slowed up and we had several pallets full of mags. That is capital that could be reallocated into other part numbers.
I have been very preoccupied with getting BCM running well, along with its’ future offerings. I really didn't wake up and pay attention until I saw 44mag run an EE add in the AR Discussion section. I went back to a rented storage unit, began to take an inventory of how many mags, got sick of counting, and said "the heck with it - blow them out at any price"
I didn’t even go back and look at cost figures. I just thought to priced them at a over a $1 less than others and probably half the shipping costs, I figured they would go fast. They went out at a rate I had never seen before (even just after the sunset). We are shipping approx 10 boxes a day (1000 mags). One nice issue for us is with our (FIFO) inventory most of our stock was purchased at 2005 pricing - before the Jan price increase. I suppose that helps a little.