I will tell you how they keep reeling in the suckers!!
Low Ball Pricing. Many people search for the absolute lowest price on the internet rather than paying an honest merchant who will treat their order with the respect it deserves. I want to profit in my company from your repeat business. I am not the lowest dirt ball pricing guy for one simple reason. I cannot give you the service you deserve if I sell at the lowest possible price. Products are the same, an ARMS #40 is an ARMS #40, and if you get it $5 cheaper and then get put thru the wringer when it does not arrive due to the low priced dirt ball you ordered from not stocking jack shit and ordering your product on your dime, then so be it. Real businesses are not run as a hobby, we have to make a living at it and that means a decent profit margin, not gouging, but a fair market price. Many times what looks like a bargin is just a disguised pain in the ass.
Buy from someone on the board with an excellent reputation, pay your money, get your product, if there is a problem it will be resolved in very short order from the good guys. They deserve your business and have earned it with fair decent pricing and a reputation for good service. I have screwed up orders, some days are more hectic with demands on my time than you can even imagine. I have shipped guys LULAs when they ordered HRTs and vice versa. Know what I tell them? Keep the LULA with my complitments for your trouble and I will send your HRT today. That is a little costly but it sure builds customer loyalty and that is what business is about, customer satisfaction.
If you get suckered with a low price, so be it. there is usually a reason for the low price. Some of you are finding out the hard way.
All the best,
Denny