If you can walk out with it at $500-525 you will have a very good deal...even $550 is not terrible. Guys love to quote all sorts of wholesale prices, but never seem to remember to add in stuff like shipping, insurance and dealer transfer fees, much less sales tax if it applies. That is not even to mention those nasty little things an actual, stocking dealer with a storefront has to contend with like utility bills, employees salaries, taxes, record keeping, a small salary for himself abd the like. Yes, I have bought off of the 'net before and will again, but I really do believe in supporting local dealers...at least those who are not complete assholes or who apparently believe their stuff is made of gold.
At the very least, if you simply cannot deal with a local dealer, try the Industry Forum and support one of the dealers who support us here.