As a long time Jethro Tull fan, the first time I saw that Hyundai commercial I was mortally offended. At least the Miller beer commercial that used Locomotive Breath had some sort of related theme.
I dropped a note to Andy Giddings (current JT keyboard player and part-time webmaster of the j-tull.com website) after I saw that and asked if Ian owned the rights to TAAB or if it was still the orifinal label (Chrysalis). I guess I wasn't the only one because a day or so later the following message appeared as part of Ian Anderson's commentary:
"Do I drive a Hyundai? Well, no but then I don’t drive anything being a professional passenger. After a welter of e-mails informing me of the possible fraudulent use of music from Thick As A Brick by the Hyundai Corporation of North America, I must report that it is actually me playing on the advertisement featuring the music. I was asked for my permission to use the music a few months ago and offered to re-record it myself rather than have someone else do it or see the original cut up and edited in some horrible way. Of course, they edited it anyway and left out the improvised outro which was the best bit, but I would rather it was me than some session player or computer programme doing the dubious deed. Anyway, I was adequately compensated for my efforts, so don’t feel bad about it.
So what’s next? Advert music for selling scuba gear? Passion Play sounds like a particularly exotic and expensive perfume. Roots To Branches for garden centres. Bungle In The Jungle for suppliers of tropical underwear. In The Grip Of Stronger Stuff for Smirnoff. Nobody’s Car from the Under Wraps album might have worked better for Hyundai, some wag suggested, but that was, frankly, a little unkind."
At least the original composer is making the money off the comercial use, but I admit to being a bit ticked off by the bastardization of a favorite tune (TAAB was the first concert I ever attended, in 1972).