Great advice Benjamin0001. I was thinking 'go vertical' myself when I looked at what they were doing. Also, the content production services for hire would make a nice service revenue stream to offset the peaks and valleys. Companies are chock full of content and love to outsource that kind of stuff. I was thinking training production (OSHA, HazMat, SOPs, etc...).
As far as venture money goes, it is really flat right now. I see the IPO market picking back up a little from this summer. If it weren't for 9/11 you might be seeing more of them since interest % rates are so low in the debt market.
I think the best route might be a joint venture with a larger firm who could utilize the content prep/production service expertise while the core management team still works on the intellectual property development. Maybe a large healthcare insurance provider (since there is probably a couple of built-in vertical markets).
I can personally tell you that eGov is the buzzword in the public sector. Most municipal governments are either in the process of retooling their IT or evaluating it. End user training is the number one issue.
I can help with a product/marketing/distribution plan if you want to explore the possibility of going vertical with your content. Also some strategic financial planning if you look to go a joint venture route.
Think about vertical markets and the more generic capabilities you have with content development & production, packaging, et al. Heck, think about a firearms related product. 'History of the gun' or the 'AR15 video guide'.
Just ideas... but I think you will find that with some vertical market exploration, product distribution gets to be much easier (which is where I think Benjamin0001 was going with the magazine thing).
Let me know if I can help. I have a heavy background in media publishing (I am a partner in one of the nation's largest direct mail/marketing publishing firms)