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I don't see how people can call it expensive. $600 per year with no co-pay per visit is cheap, if you actually shoot at least one time per week. I wish the place was 30 minutes north of down town Dallas, as opposed to 30 minutes South.
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My last sentence in my post was meant sarcastically. But yes, "expensive" is subjective. What's expensive to me may not be expensive to another. And even if it's expensive, it may still be worth it. I've never been there, but from what I've seen on their website and read online, it looks like a really nice place to go shoot, and is conveniently located for shooting enthusiasts like us who live south of Dallas.
That said, I used to pay $300 per year for membership at TDSA's range in Ferris, but I don't think TDSA offers a 1200 yard range like ETTS does, or at least it didn't when I used to be a member. At that time, I think their max distance was 200-300 yards, if I remember correctly. ETTS' longer distance rifle range may explain the added cost.
By the way, I loved shooting at TDSA and would probably still shoot there. But I recently became a member at the Terrell Rifle and Pistol Club where I pay only $125 per year. Granted, the Terrell range doesn't offer a 1200 yard range like ETTS does, but as a shooting novice I don't yet have the skills to shoot safely past 200 yards anyway, but I digress.
But you're right. This is one of the few ranges in the huge DFW metroplex area that offers someone a place to shoot past 1000 yards, so that alone probably justifies the relatively higher annual membership cost when compared to TDSA or some of the other local private clubs/ranges (Arlington club comes to mind as well).