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OK - one of their guys called me. It looks like its going to be a high end, pricy joint. Like you punch in the range you want and the target moves there. He will send me more info tomorrow he said, but IIRC a single outing is $25, monthly member ship is $49, and yearly is $500, though they are going to do a pre-sale for $400.
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ETA: Realizing that I probably look like a jackass, let me explain my reaction...
The things they're doing cost a shitload of money. Like multiple millions of dollars. I understand that, and I acknowledge the investment involved. The flip side is what the market will bear.
There are only X number of people around here that have that kind of disposable income, and there are only Y number of people interested in guns. Of population Y, only Z are interested in buying the range time vs buying a new Glock or Aimpoint. To sell memberships, they're going to need to find people in this area that are X and Y and Z. Anyone that isn't all three isn't signing the line.
And the facilities may be different, but they have competition. Bass Pro is $75 a year for individuals, $100 for families. Pioneer is a $100 initiation and $150 a year. Lake City is $3 an hour, and the MDC range in Clinton is free.
I think their best bet is making money $25 at a time with the sort of people that only go to the range once every year or three and don't know about the other facilities.