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2 years as a salesman. Thanks for all your wisdom! JFC!!
How about people that aren't sure what they want to buy? Are they all tire kickers and a waste of time? With your attitude it's no wonder you're not in the business anymore.
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When people call a dealership and try to get quotes on more than 2 different vehicles, it tells them you arent really ready to buy. Car salesman are paid on volume now days, not how much they make on a single car deal. You spend to much time asking about this car and that car and that one over there, oh and that one to......He will do everything he can to shake you off. Because the guy he missed picking up the phone on was ready to do business.
Source: 2 years selling Honda and Benz
2 years as a salesman. Thanks for all your wisdom! JFC!!
How about people that aren't sure what they want to buy? Are they all tire kickers and a waste of time? With your attitude it's no wonder you're not in the business anymore.
90% of people show up to the dealership knowing exactly what they are looking for. They have done their homework prior to arrival and only want the test drive to make sure. On occassion someone will change their mind but its not normally for a different rig, its an option they werent sure they wanted and now they do.
In that 2 years I sold just over 430 cars. My average was about 17-25/month. Some months more, some less. By ANY dealerships standard, thats pretty fucking good. I could move metal like crazy. I was my team "closer" (you know, that guy that no customer likes that comes in at the end of the deal because the other salesman cant get the customer to lean on the pen). The problem is that selling cars isnt a career and ever since places like truecar.com, kbb ectc. came along, gross profits went away. When gross profits go away, so does your commission. So in an effort to keep salesmen on the floor the dealerships had to adjust to volume. and you get bonuses based on how many cars you sell. Now this is great if you have a small sales staff that is willing to work like crazy. Then when the dealership sees the size of the checks they have to write out to the small sales staff, they flood the floor with more salesman. Why pay 1 guy 5K when you can pay him and 1 other guy 3K together? At Klein Honda we went from a 12 person staff to 25 in 3 days. Math is math, X amount of cars spilt 12 ways pays more than X amount split 25 ways.
I got out when I had a 18 car month. For all intents and purposes 18 is a good month. Not spectacular (25-30) and well above average (7-10). Because of the specials being run, every single new car sold paid a commission of $100. And the dealership figuring they were going to move a metric shit ton of cars set the bonus limits higher. So instead of the first bonus hitting at 15 cars, they moved it to 20. So after working about 220 hrs that month, coming in on my days off, dialing for dollars every single second that I wasnt standing in front of someone my pay check, BEFORE taxes was $1800 for the MONTH.
It didnt take a rocket scientist to figure out the business was dead and time to move on.
Now most places keep at a minimum 20 sales guys on the floor. You can figure that 2 of them actually make a decent wage and have been around a while. Those are the guys that get spoon fed car deals that are already done deals before the customer shows up or work internet dept. and they close deals over the phone. The next group of guys get the occassional hand out if your manager likes you. Other than that, you are doing everything you can to get in front of someone. That group is usually trying to figure out which one of their bills is going to get paid that month. The last group usually consisting of 5-6 guys couldn't sell ice water to a dying man in the middle of the Mojave. They are on minimum wage for their hours worked because they didnt sell enough cars to meet the states standard of a "wage". They last 2 paychecks like that until they get shit canned.
The long and short of the car biz is VOLUME, VOLUME, VOLUME. If I knew I was going to be stuck with someone that was going to waste the better part of my day and wasnt ready to ink up, I would turn you to a green pea and let him waste his day on a learning experience. I needed to be in front of someone ready to buy now. Why spend an entire day with 1 person when you can sell 3 in a day and get a "hat trick" bonus. To add insult to injury, a lot of places now are tying your paycheck to your customer follow up reviews when corporate calls them. You bend over backwards helping someone and they tank your review because they paid a little more than they wanted to....you paycheck takes a $300 hit.
The car industry created its own monster. The days of the "consierge" type car salesman are gone. To survive they have to move cars, especially in the Domestic and Japanese/Korean imports.
Audi/BMW/Benz is a little bit different but not much. In a lot of cases its worse. Everything I described above was moving Hondas. Dont even get me started about how Mercedes Benz of Bellevue operates. Dealerships play the same games just twist them a little bit so it sounds better. Selling cars is a high turn over job. 50% of people hired dont hang around for more than amonth or two because of how dog eat dog it is.
The car biz was a stop gap measure for me until something better came along, which was the plan from the start.