Not a fishy company at all, I actually know these guys quite well and shoot with them every now and then, they are some young guys who hand build the rifles. The prices on their website are their MSRP. They actually sell their stuff for much cheaper than the site lists. I own one of their rifles, they are really nice in my opinion. I bought a "warrior" model, which is listed for like $1699 on their site. I paid $1200 out the door for it, directly from them. Pretty good deal for a BILLET rifle i thought. But again, I know them so I am biased.
A few of their guns are at SHOT SHOW, with FAB Defense I believe.
Also, heard the thread on PA Gun Owners was a hack from one of the owners friends/former salesman that was trying to promote to gain more commission. Not a smart choice and he has since been asked to leave the company by the CEO. Hard to find good help anymore.
Again, I am admittedly biased and know these guys personally. I am in their shop on a regular basis, actually typing this from there now while waiting to pick up some parts....Just saw the thread and thought Id put in my opinion.