Guess you won't be here long

I am an LnL owner and think it is ok but I am not buying it.

I too like reaming the pocket. I tried using the RCBS swage die on my single stage. Pockets were too tight no matter how I adjusted it. I have the Dillon Super Swage 600 but pockets still can be a bit tight and you need to adjust it for different head stamps to be effective. Reamer chucked in my mill and I can do hundreds in less than 1 hr.

My next purchase is the case feeder followed by bullet feeder.

I won't be the first to buy one.  For $116, I think I will wait to read reviews on how well it works or doesn't work.  I have a few different tools to work on the crimped primer pockets already and I wonder how much stress it will put on the LNL AP

neat, but i'll stick with my single stage and rcbs for the price they are asking.

They need to figure a way to incorporate it into the current press model where it does this on the fly while you perform other steps. They also need to offer templates, parts to retro fit your current non-modified press or the ability to have them do it for you.

I cant imagine it would cause more stress than full length resizing

I agree.  But Im betting we will see sub $100 retail.  Im thinking $90 retail as you normally see 20-25% reduction in price from MSRP.

As someone that is in the market to buy a progressive price, this only adds value to the LnL as it makes it more flexible.  Right now I swage with a RCBS die, which works OK, but is probably half the speed of a Dillon at 1/4 the price.

Taking a closer look at how the Hornady swager works, I think it probably would end up being a little faster than the Dillon.
It doesn't look like changing the swaging shell plate and die would take more than a couple of minutes, and once you get going, the only motion is to insert the case once for each pull instead of with the Dillon where you insert a case, and then remove a case, and then insert a case, then remove a case etc..

I have to admit that if I had no swager at all and was needing a good one, I do think I'd have gone with the Hornady over the Dillon mainly because I already have the press it works with and the price is really comparable to the Dillon 600.

All that said, I am totally happy with the Dillon swager, and even though I do have the Hornady L-N-L AP already, I see no compelling reason to change.
I'm just glad to see that Hornady is "all in" the game and actively looking for ways to improve and add new products for reloading.
Competition amongst the leaders of the field benefits us all.