While the ATF has up to this point looked the other way regarding people occasionally selling their builds, it would be extremely risky to "open shop" without an FFL. While most AR builders eventually sell their projects, we do so for the purpose of getting money to build something new and exciting. More often than not, we are lucky to reclaim our investment, much less turn a profit, especially with AR prices at an all time low. IMHO, if you sold enough to turn a decent profit, which would be pretty high volume, you would most likely catch someone's attention. You would also have hundreds of receivers out there that were last registered to you, which would make me a bit uneasy.
You can however build AR uppers without an FFL, which may be more profitable anyways. Just register a small business with your state, and RSR group and others will sell you parts at a ten to twenty percent discount. All you have to do is collect sales tax, no FFL required.