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It does seem a little gimmicky. An extra 3 grains!?
Now if it was something like 160 and going 850-900fps...lets not forget that 40SW loads in 155 are doing 1150-1200fps
If it was the same price as the 147, in 50 round boxes, I would certainly try some. Maybe great for my Glock 43.
AND, if standard pressure 147 ammo, going 900fps is still too harsh for the recoil sensitive, then a 380 or 22 is a better option anyway.
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You seem to be rather sensitive to a presentation from one's POV of facts.
No one is making you buy it. Period. It isn't gimmicky when you're doing substance over form and highly biased because of it.
This is part of their marketing for their Micro line of HST's. HST's sell in any caliber and sells really well. They're trying to bring a product that some people obviously want otherwise it wouldn't have been done. If it fails as their Guard Dog line has failed, live and learn and Federal will move on.
God forbid Federal is catering to everybody and getting people out there to shoot. God forbid Federal get's a lower recoiling 9x19 out there for those who want 9x19 and have aversions to anything less than that for a loved one that may indeed be recoil sensitive.
However, I am not recoil sensitive. I've fired .500 S&W full power rounds and asked to shoot some more while .50 AE is a kitten. I shoot a lot of octane from as little as a .357 to 10mm and .45 Super hitting almost 1,200 FPS too easily.