I disagree that those look like they have been ignited and fireformed. OP stated that these are the un-fired rounds.
Did the OP fire any of this ammunition In either of the other two handguns initially, or just second-attempts? Did the M&P fire any other ammunition successfully that same range trip?
I've reloaded a ton of 9mm, to include all of the brands of brass in the picture, and have found primer pockets that are shallow, deep, tight and loose. I've had primers so deep I was surprised they ignited and some that would not seat flush without using so much force that the cup was distorted. Never had any primer related issues through four different Glocks...
Other than the manufacturer getting a bad lot of primers, which is unlikely, or somehow the primers got wet or oil contaminated during the loading process, which is highly unlikely, and the fact that there is a mix of brass there, so that rules out uniformly deep or shallow primer pockets, it leaves the pistol as suspect.
A light firing pin hit could have fractured the primer mix pellet so that subsequent attempts were unlikely to fire either, even in a different pistol...
A 40% failure rate is unheard of, unless you are talking about surplus ammunition.
I'd wager the manufacturer will tell you it's not their ammo that it's your pistol...
1DD