Any lube is better than no lube. Truth is I don't think I heard of a oil or grease in the market today that doesn't work. The question is more so the following:
0) Does it follow your family tradition? Lots of people use what their family taught them. It's not unheard of to use Hoppes No9 simply because that is what they remembered growing up.
1) Does it work for your application? If all you're doing is going to the range, then reality is what you use makes very little difference. Going out in the field, hunting, or using it for carry/duty are going to factor in to your choices.
2) Does it last as long as you'd like? Every oil/grease evaporates either from friction or through sitting around or migrating. The question is does your oil/grease choice lasts as long as you'd like?
3) Does it protect your valuables? Some oil/grease works better for some people than other simply due to the right combination of events. One person could use CLP their entire life and another could find that their valuables have rust on it.