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Yeah, some of the prices I saw were ridiculous. I don't get why some 80% lowers are going for more than some regular, high quality forged lowers.
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Forged vs forged it purely comes down to marketing tactics and the whole "ghost gun" with no SN crowd loves them. That and a sucker is born every minute. Anodized ones will on average be $10-15 more than raw.
Billet has always cost more and you are paying extra for the look and because it's machined from a solid block by a CNC machine.
Ive purchased over 50 different lowers from different sources. Forged ones are all the same, I feel quite confident in saying that. The billet ones obviously vary some but there is a "standard" billet style that is sold by many. It's the $50 one you can get from Daytona tactical. The cad file for it is open source, that's probably why you see that one sold by many different vendors. Frankly I wouldn't waste my money on a billet lower but YMMV.