I posted this in another hatefest thread.
. Voodoo is bringing an ever expanding product line to market, as is AA. In the past I've been critical of AA (I'm not a piston fan) and as far as lifecoat goes, I have no idea what it is. BUT I'm an 07 FFL specializing in a certain type of coating* and despite that formula being a secret and not publicy known, people line up for it. Doracoat, Cerakote, Moly-resin, gunkote, hell even annodizing, most people have no idea as to what they actually are, but people like them. AA has done a lot of coating experimentation and they're smart guys. If someone doesnt like or want a lifecoat product, don't buy it. Others will, just like with Cerakote, Moly-Resin, etc. It'll develop a good rep or bad, just like those coatings.
*Not saying more because I don't want to get accused of advertising.
On the various coatings processes that they use, combining processes is a tried and true method to get a superior result. The best dip jobs have Cerakote under . The best Cerakote jobs (on steel) are over Parkerizing. Some processes like NiB (iirc) work better on some steel than others. Voodoo may very well be doing 2 or more processes to each part, I don't know. But like I said in my above copt/paste, most people don't know the scientific formula behind the various processes. Justlike here. Give them a chance to earn a rep, tgen buy or don't. Just like the market has with eevery other process out there.