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Right or wrong, but IMHO things don't become too mainstream until one or more of the following happens:
Ruger offers a firearm chambered in it.........fudds love Ruger. (see 300blk Min 14 + American Ranch Rifle)
Walmart sells ammo for it...............so neckbeards can get in on the action. (300blk is now at Walmart)
Cheap steel case ammo is every where................so it's not a reloader centric round.
6.5 Grendal has the steel case ammo thing going for it, but it's still not widely available.
Having a major company pick up and run with it is what it's going to take.
History is littered with cartridges that were vast improvements over their standard host platforms original offering that had little bursts of popularity, but failed in the long run due to the big boys not jumping on board. For example the 5.7mm Johnson Spitfire in the M1 carbine (probably never as popular as 6.5 Grendal, but used as a rough example)
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I think the dynamics of the market have changed enough to not include the China-Mart metric anymore.
For people that shoot a lot, we order online and hand load.
There is an entire new generation of shooters who learned to buy ammo and their gun parts online, rather than the traditional model of going to the gun counter, asking Cleatus and Fester what's a gud raffle of huntin', and getting told everything from .243 Win. to .378 Weatherby Magnum.
The only necessary interaction they have had with FFL dealers is the inconvenience of transferring in a lower.
They'll simply walk past the sporting goods aisle at China Mart and chuckle at whatever it is that they have there behind the counter.
Hornady already picked it up and ran with it to SAAMI years ago, and there are 42 factory loads for it, including everything from steel case to Federal Gold Medal Match.
There are very few cartridges with that type of support, .223 Rem, .308 Win, and .30-06 being the only ones I am aware of.
Nothing else has both steel cased and Federal Gold Medal Match.