Quote History Quoted:
I'm going to go with poor marketing
there is a demand for it, but you never heard much about their classes accept through word of mouth
you also have to be willing to put them on outside of the main facility.
I was interested with the concept they presented, but it was never really pushed hard.
View Quote
Why would they have to be willing to hold the training outside of their own facility? Their instructors, their curriculum, their facility. Not everyone seeking training is going to be an "experienced operator." Or even worse, the student thinks they're an operator that operates when they really aren't, so you need to control everything you can to insure safety and proper instruction. Holding training in their own facility allows them to do just that. I get it that some people want the instructor to come to them but in all honesty, if you're seeking them out for training, you play on their field and by their rules.
That said, no they didn't advertise very well at all. Plus, a lot of the classes were geared more towards "high speed" experienced shooters and not the "newbie." For some reason, some of their trainers thought they were above teaching a "101" type of shooting class. Quite honestly, I believe this was another huge mistake. The lack of advertising, targeting the wrong students, and lack of interest all go hand in hand. They weren't getting the word out to the right people and therefore, they had a lack of interest in their training classes.