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The point of the post is that it would be better from a marketing/sales point of view not to have potential customers to look elsewhere for information that could easily be included in a for sale websites ad.
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I agree. if I have to google the cooler model to get that info, I might just land on a competitor's website and order it there. if you have the eyes on the product on your website, make it so that they don't have to leave and then come back to your website to buy it.
a similar thing used to happen in CA, people would need to have a valid Handgun Safety Card to purchase a handgun, if the dealer ran out, they couldn't complete the sale so they would have to send the customer to a competitor to get that $25 card. If the competitor was smart, after finding out that you were ready to buy a handgun from the shop down the street but were told to get a card elsewhere and come back, they would do their best to sell you one of their handguns and steal the sale.