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7/28/2014 11:40:43 AM
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sq40
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Posted: 4/26/2008 11:56:16 PM
[Last Edit: 4/26/2008 11:56:47 PM by sq40]
10 Car Dealer Marketing Gimmicks!

In researching some car dealership gimmicks for “buy-backs”, I stumbled across this “gem” of a website that sells marketing materials for car dealerships. With “glee” they describe in detail all of the ways to sucker in new customers.. Quite a fun read.

From: (The Link has picture examples).

www.aaimarketing.com/new_ttp.asp

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1. PUBLIC NOTICE & CONSUMER BULLETIN

The Public Notice & Consumer Bulletin written by Allied Advertising, Inc., have received rave reviews as some of the best promotions our auto dealers have ever done. These no-nonsense invitations have no gifts, no negotiations necessary, and no time wasted on your part. These two events triple weekend sales quite often and have broken 72 all time sales records. It's the easiest sale to do and the most fun to talk about afterward. These are strong used car promotions.
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2. HANDWRITTEN INVITATIONS

The ideal letter to send someone is a handwritten letter because they always get opened. Take a close look at the font style on this invitation.
The cursive handwriting is so personal and so close to actual handwriting it is hard to believe that it is produced by a computer tens of thousands at a time. We put a real postage stamp on this envelope so you get an invitation with a real touch of class that screams to be opened. Ask to see "A SPECIAL INVITATION TO A SPECIAL PERSON" if you want to work with great scores during your next promotion. It's a new approach that makes big money fast.
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3. FRESH START, PRE-APPROVED CREDIT CERTIFICATE, NEW FUNDING DEPARTMENT LETTERS

Do you offer secondary financing? Would you like to break into that market?
WE HAVE THREE DIFFERENT SUB-PRIME LETTERS THAT WORK FANTASTIC. Match one of these promotions up with a credit score list that reaches the sub-prime prospects you feel are perfect for your inventory and your financing institutions, and just sit back and watch the phone ring. No wasted advertising dollars here!!! You choose the credit scores you want. Filter bankruptcies, charge-offs or repossessions in or out, your choice.
Tried, tested and proven to work for sub-prime buyers.
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4. DEALER BUY BACK LETTER

The dealer Buy Back letter works fantastic. All you need is at least 5000 names on your in-house data base. If you've got a good reputation, you've got a great promotion in the bag once a year, every year for life! A 2% response is low for this event. You make money two ways. When you sell them a new car and when you sell their trade-in. PLUS you won't need to go to the auction for a while. Stay home and celebrate. The DEALER BUY BACK LETTER WORKS!!!
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5. FOUR COLOR FLYER

Want to blanket the market with a good-looking piece that has teeth to it?
No one can do it better than aai. If you need to get the word out fast, we can help. Our printer mails out an average of 6 million pieces of mail per month so we understand what volume discounts are. First class, third class, YOUR DESIGN OR OUR DESIGN, it makes no difference to us. If all you want is lots of it, RIGHT NOW, AND CHEAP, don't e-mail us, CALL US RIGHT NOW.
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6. THE CURSIVE INVITATION

This Is Not Junk Mail! These are personal invitations to your Grand Opening, Customer Appreciation Sale or Annual Anniversary Sale. They could not look better if you had your secretary hand address all 10,000 envelopes!!! If you are not conducting an Anniversary Sale or a Customer Appreciation sale once a year you are missing out on some very big potential profits.
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7. SCRATCH, MATCH & WIN

Want to give away a car or some cash? Expect a huge response with the Scratch, Match & Win. This promotion is a lot less serious and a lot more fun than the urgent must-do-it-now sales. Great for Grand Openings, Anniversaries or any festive occasion. If you want to create some excitement, the Scratch, Match & Win is for you.
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8. THE TUBE & KEY PROMOTION

This promotion has proven time and time again to flood the lots with customers. If you've got a hot sales crew, who is screaming for traffic, this promotion is for you. The Tube & Key promotion is fun, easy to operate and if you've never done it before, it's time you did.
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9. THE INCLEMENT WEATHER SALE

NOTHING IS MORE BELIEVABLE THAN THE TRUTH! When inclement weather hits your area you can make up for lost time with perfect timing and conduct this urgent event. Buyers swarm to your dealership because they know you are willing to deal. When in doubt, try the truth. The Inclement Weather letter sells cars.
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10. YOUR OWN CUSTOM PROMOTION

aai has the ability to take any idea from scratch and turn it into a high quality product in just 3 weeks. Have an idea? Run it past aai and we'll make it work for you. See something someone else has done that you would like to try yourself? We can probably do it better for less.
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