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HaHaHa....'Natural' and 'Organic' items like this are, a lot of times, a joke but sell because people 'feel' better about using that product. I'm sure, Ms. Alba's product here is more expensive than say, Nozema's sunscreen market to kids yet doesn't seem to work as well but hey, it's "all natural."
This is very much related to her line of 'organic' tampons she markets. Fool and their money...
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This, terms like "natural," "organic," and "sustainable," etc. are code for "over priced hippie crap that costs 3 times as much and doesn't actually work."
They have ZERO science or even common fucking sense backing this shit, it's all based on wives tales, voodoo carp from Uganda bugs the witch doctor, and sheer ignorance, it looks kind of sort of similar so it must be the same. The people who buy into this crap are idiots.
I hate government involvement as a rule but this shit has got to be rained in. "Natural" stuff should be clearly labeled as such and differentiated from REAL products, they should have to carry a clear and obvious disclaimer readily, plainly, and prominently somewhere on the product and it's packaging saying something like: This product is not real, or, for entertainment purposes only.
Once upon a time this crap was regulated, it needs to be again.
One more late Nate infomercial trying to sell me magical grass clippings to cure, well, EVERYTHING and I'm smashing the fucking TV.