What would you do if you were CEO or a high level executive of Ruger?

Site Notices

[ARCHIVED THREAD] - What would you do if you were CEO or a high level executive of Ruger? (Page 1 of 3)

Posted: 9/29/2014 11:42:50 AM EDT

I'd bring back the MP9 as a pistol, AC556 folding stocks, AC556k pistols, et cetera.

I'd also remove the novella safety engravings.

And you?

Posted: 9/29/2014 11:43:34 AM EDT

[#1]

Eject and pull the cord on my golden parachute.

Posted: 9/29/2014 11:54:37 AM EDT

[#2]

Build a GSR in .300 blackout that takes AR mags. Factory SBR optional.

Posted: 9/29/2014 11:55:04 AM EDT

[#3]

Define a new market segment, and embrace some of the shooting sports.

Sure they may not be the high end line, but if you could go to Ruger as a turnkey starting set for all your 3-gun and CAS needs? Why wouldn't you... Then you upgrade as you go along.

Posted: 9/29/2014 11:56:44 AM EDT

[#4]

PCC in a range of calibers that takes M&P mags. I'd make it have a folding stock, available tritium sights, and have a reasonable optic setup including BUIS.

Posted: 9/29/2014 12:00:24 PM EDT

[#5]

Read the market research and then make those decisions.

Posted: 9/29/2014 12:04:02 PM EDT

[#6]

Pistol version of the SR-762, with an arm brace.

Same with the 556.

Posted: 9/29/2014 12:04:44 PM EDT

[#7]

LCP in .32 ACP.

Just because I want one.

Posted: 9/29/2014 12:07:04 PM EDT

[#8]

.44 mag carbine that has 20 round mags with folding stock.

Posted: 9/29/2014 12:07:51 PM EDT

[#9]

Stop making 50 bazillion variations

Start dumping all the money from making 50 bazillion variants into designing guns that are reliable, attractive, and appeal to the modern market. Stop being the GM of the gun world. Start making one semi-auto line that is light weight, low bore axis, and has features people want....just with more focus because there aren't 15 versions of the same thing.

Keep what already works, such as the SP 101, etc, and improve on the aesthetics and weight (which, IMHO, is where Ruger revolvers lack, it's not quality, it's being clunky).

Overall, improve quality and focus, reduce spread.

Posted: 9/29/2014 12:08:56 PM EDT

[#10]

I'd start makeing these at a affordable price point.

These at 20 bucks each

And these in semi auto SBR configuration

They would sell all they could make.

Posted: 9/29/2014 12:09:17 PM EDT

[#11]

Quote History

Quoted:

PCC in a range of calibers that takes M&P mags. I'd make it have a folding stock, available tritium sights, and have a reasonable optic setup including BUIS.

View Quote

This, except being Ruger they'd probably use SR magazines.

Posted: 9/29/2014 12:12:01 PM EDT

[#12]

Quote History

Quoted:
I'd start makeing these at a affordable price point.

http://picturearchive.gunauction.com/1305203231/8835358/img_0405.jpg_thumbnail1.jpg

View Quote

Yes!

Posted: 9/29/2014 12:13:53 PM EDT

[#13]

PC45/Camp Carbine in .45acp.

Posted: 9/29/2014 12:16:01 PM EDT

[#14]

Ruger seems to be doing just fine without my help. The only hole in the line up is the lower end of the shotgun market and Remington and Mossberg have that under control. I've been on a Ruger kick in recent years, I think 3 of the last 6 guns I've bought were Ruger.

Posted: 9/29/2014 12:17:56 PM EDT

[#15]

XCR 3" 10 shot .22lr....Adjustable sights.

Posted: 9/29/2014 12:18:04 PM EDT

[#16]

AC556 stocks
PCC
Red Label Shotgun
Reduce the variations and focus on improving bread and butter firearms.

Posted: 9/29/2014 12:18:09 PM EDT

[#17]

Deliver continual and increasing profits to the shareholders.
Anything else is a bonus.

Posted: 9/29/2014 12:18:49 PM EDT

[#18]

Quote History

Quoted:
Read the market research and then make those decisions.

View Quote

Interesting theory.

I'd probably just make stuff based on my personal preferences.

Posted: 9/29/2014 12:19:19 PM EDT

[#19]

Designing and bringing to market decent, affordable pump action and semi auto shotguns would certainly be up there in priority.

Posted: 9/29/2014 12:19:48 PM EDT

[#20]

retire immediately

Posted: 9/29/2014 12:20:06 PM EDT

[#21]

FPNI.

Posted: 9/29/2014 12:20:50 PM EDT

[#22]

Go to a clothing or home furnishings designer, and get them to draw me up a bunch of sketches of handguns that would appeal to women from an aesthetic perspective.

Not "Just take something we already make and paint it pink." I mean an actual feminine design. The old Ladysmith 3913, for perhaps the only example of it ever being done properly.

Sporting shotguns have lots of feminine design choice options. Handguns have... practically none.

Get a range of sizes and uses, but focus on the compact size first. G19 or even a little smaller, in 9mm. Get it to work with an external safety, striker fire, short trigger, and as thin a grip as possible. If that limits magazine capacity a bit, so be it.

The target is a 13+1 9mm or better, with excellent design aesthetics, maybe even some wood grips or something, that appeals to both women and men, that's accurate, reliable...

Ah, shit, I just described a modernized HiPower.

Posted: 9/29/2014 12:20:52 PM EDT

[#23]

Quote History

Quoted:
Eject and pull the cord on my golden parachute.

View Quote

The Goose-Lover nails it...

Posted: 9/29/2014 12:21:31 PM EDT

[#24]

Quote History

Quoted:
Designing and bringing to market decent, affordable pump action and semi auto shotguns would certainly be up there in priority.

View Quote

This. It's really the only "hole" in their lineup.

And build an 8-shot 9mm Redhawk.

Posted: 9/29/2014 12:22:54 PM EDT

[#25]

Quote History

Quoted:
.44 mag carbine that has 20 round mags with folding stock.

View Quote

This right here.

9mm carbine

.22WMR 10/22

Folding-stock minis

Posted: 9/29/2014 12:23:25 PM EDT

[#26]

Quoted:
I'd bring back the MP9 as a pistol, AC556 folding stocks, AC556k pistols, et cetera.

I'd also remove the novella safety engravings.

And you?

View Quote

The MP9 is just a product improved mini-UZI with a funky thumbhole stock. I'm not sure there's a market larger than there already is for it.

However, a GB Folder, and a GB folder "pistol" and a pinned stock with a sub 16" barrel (That's easy to cut/convert once you NFA SBR it), would be great, I agree.

Posted: 9/29/2014 12:24:43 PM EDT

[#27]

Bring back the PC line and allow for usage of Glock, M&P, Beretta, etc mags depending on what the user wants. There is no reason to let Kel-Tec and fucking Hi-point own the pistol caliber carbine market.

Posted: 9/29/2014 12:25:47 PM EDT

[#28]

Oh, and offer a 10/22 from the factory that looks absolutely as much like an M1 carbine as I could manage.

Posted: 9/29/2014 12:28:11 PM EDT

[#29]

Hire a staff of traveling firearms instructors. Nice, pleasant people. Not the alpha type that seem to become instructors. Rent a range every other weekend in a different city and market to people who are NOT shooters to come out and see what it is about, for free. Provide eyes, ears, gun, ammo and safe, courteous instruction for free. Have cameras on site to allow each person to have candid photos taken while shooting. Give them the photos by tagging them in the facebook album. Boom. Now all their friends see them shooting rugers.

AR with easily removable handguard and offer tons of barrel options. Sell the handguards too. A la tObr.

Build an inexpensive version of every type of gun made by Ruger without sacraficing reliability or quality. The mosin nagant showed the gun world that if it is cheap, rednecks will stack them deep. Even if the gun does not excel at anything.

Clean the company of any person who supports restrictions on the second amendment.

Posted: 9/29/2014 12:30:15 PM EDT

[#30]

Make the mini14 into a rifle

Buy out Kel Tec

Posted: 9/29/2014 12:30:21 PM EDT

[#31]

See if I could steal some talent from companies like Colt, Noveske, Larue, S&W, DD, etc.....can't hurt.

Posted: 9/29/2014 12:31:03 PM EDT

[#32]

Raid the company for all it's worth, get busy with all the hot secretaries, fire every firearms designer and engineer on staff and post a youtube video taking a large, steaming, dump on a pile of the current production firearms.

Posted: 9/29/2014 12:35:08 PM EDT

[#33]

I'd increase variation on their revolver lines. Drop the 9mm lcr before I take a loss, bring back the speed six and it's brothers, ramp up production on 5.5 inch redhawks. Make improvements to the accuracy and overall design of the mini 14. I'd change a lot, but that being said they still have some quality stuff out right now.

Posted: 9/29/2014 12:39:49 PM EDT

[#34]

Stop copying Kel Tec

Bring back PC carbines

Posted Via AR15.Com Mobile

Posted: 9/29/2014 12:40:28 PM EDT

[#35]

1) Purchase rights to the FARC-3:

2) Chamber it in .303/25

3) Pay Costa to be photographed with one

4) Figure out how to spend all the millions I'm gonna make.

Posted: 9/29/2014 12:41:32 PM EDT

[#36]

Buy Lease an island, bio-engineer dinosaurs, and shoot them with ridiculous weapons.

Posted: 9/29/2014 12:42:15 PM EDT

[#37]

Buy out Kel-Tec and bring to market everything they failed to, or at least failed to reliably.

Posted: 9/29/2014 12:44:18 PM EDT

[#38]

I would build a bunch of niche market handguns to appeal to every demographic , Including the untapped market for cast stainless

Posted: 9/29/2014 12:52:02 PM EDT

[#39]

Get rid of the warning labels.

Posted: 9/29/2014 12:58:20 PM EDT

[#40]

Quote History

Quoted:
Oh, and offer a 10/22 from the factory that looks absolutely as much like an M1 carbine as I could manage.

View Quote

This. Oh my God, this.

I'd also design a line of compact carbines to be explicitly marketed as a "truck gun" - complete with a handful of secure and non-descript mounting options. This would draw loads of negative media attention from the antis, which is at least half the point. Respond with extremely firm rhetoric - "It is the right of every American to arm themselves in the way they see fit. While we recognize your concerns, we are unwilling to compromise our basic values as a company in order to merely attempt to appeal to the emotions of politically lobbyists who, by definition, are not our customers."

I'd also wrap Bill Ruger's coffin in copper wire and sell the excess electricity produced from his spinning in his grave - then use those funds to fund legal action to overturn or repeal the Hughes Amendment.

Posted: 9/29/2014 1:19:19 PM EDT

[#41]

I'd make more of these and upsize the design for .357, .44 MG, and. 45 Colt.

Posted: 9/29/2014 1:24:44 PM EDT

[#42]

Quote History

Quoted:

Interesting theory.

I'd probably just make stuff based on my personal preferences.

View Quote View All Quotes

View All Quotes

Quote History

Quoted:

Quoted:
Read the market research and then make those decisions.

Interesting theory.

I'd probably just make stuff based on my personal preferences.

That's what Bill used to do.

Posted: 9/29/2014 1:26:54 PM EDT

[#43]

Invest in metal sintering 3D printing and start making garands and other nostalgic designs that are not economical to produce by conventional means

(Assuming the technology is there)

Posted: 9/29/2014 1:31:35 PM EDT

[#44]

Go on tax deductible "marketing" hunts all over the world. I'd take along non irritating gun writers, because someone has to use Ruger guns on the trip, and it's not going to be me.

A smart guy would buy the rights Winchester and Marlin firearms.

Posted: 9/29/2014 1:32:08 PM EDT

[#45]

Quote History

Quoted:

That's what Bill used to do.

View Quote View All Quotes

View All Quotes

Quote History

Quoted:

Quoted:
Read the market research and then make those decisions.

Interesting theory.

I'd probably just make stuff based on my personal preferences.

That's what Bill used to do.

For the most part, I guess it worked out.

I was joking, but there is some merit from a Malcolm Gladwell (Howard Moskowitz) /Spaghetti Sauce perspective.

Posted: 9/29/2014 1:33:33 PM EDT

[#46]

Go heavy with their bread and butter (Vaqueros, rimfire pistols, 10/22 line, etc). Make a full line of race-ready Cowboy Action Shooting guns; it Ruger would make a race-ready 1873, they would own Cowboy Action Shooting. Drop all of the off-the-wall crap. Expand the 556 and 762 AR line.

Posted: 9/29/2014 1:35:50 PM EDT

[#47]

Quote History

Quoted:
LCP in .32 ACP.

Just because I want one.

View Quote

x2

Posted: 9/29/2014 1:37:38 PM EDT

[#48]

Get quality control back up.

Posted: 9/29/2014 1:37:40 PM EDT

[#49]

Quote History

Quoted:
Go heavy with their bread and butter (Vaqueros, rimfire pistols, 10/22 line, etc). Make a full line of race-ready Cowboy Action Shooting guns; it Ruger would make a race-ready 1873, they would own Cowboy Action Shooting. Drop all of the off-the-wall crap. Expand the 556 and 762 AR line.

View Quote

A Ruger 1873 would have roughly the same dimensions as an 1886.