Originally Posted By mattja:
I was screwing around trying to verify a tidbit of information when I came across a post from a guy who said Coors was a regional beer until the 1980's, and they owe some thanks to the film Smokey and the Bandit (1977)
for achieving national awareness and thus, eventual nationwide distribution.
I don't know what the poster means by "regional," but I remember seeing Coors for sale in Southern California as a kid in the late 1960's.
That kind of disproves his post, correct? Unless, SoCal is part of the region he mentions...
Has anyone seen Coors for sale in the Midwest, South or East Coast prior to the 1980's?
Before 1978 I can't Recall it being available in the South--La, MS,AL, etc.--When we drove out West in 1978 It was a Treat to get and Drink Coors.
Not that it was that great.
ETA: Regional would include Ca, NM, Az, NV, etc