I'm not sure who receives the Buds Gun Shop emails, but Buds has either created or formed a partnership with a website known as Bidgunner. Bidgunner is a penny auction site in the same style as many of the other recently opened penny auction websites (see quibids, etc). For those that don't know what a penny auction website is think of ebay where you bid on what you want, however, the company itself is who is placing the item for up for auction, not a third party person or business. The auctions may only be raised by set amounts (often $0.01, hence penny auction) and in order to bid you must purchase a "bid pack" from the website. These bid packs come in various sizes and prices and the more bids you purchase in bulk the lower your cost per bid. If you win the auction you are bidding on you pay the final price of the item plus shipping in addition to any money you spent for all of the bids you placed.
There is generally a large chatter about these websites since they have opened about if they are a scam or not. I can't speak for the internal workings of practices of the websites (paying particular attention to bidgunner) but I wanted to take some time to give everyone an idea of why these sites operate and exist so you can determine if it's something you even want to mess with. I'm not trying to state the obvious or act as though I have some overarching knowledge to hand down to the masses, just that I have done personal research on these websites and have made a few revelations that may not generally be extremely obvious.
All of that being said, let us consider that Bidgunner currently offers bid packs in the following sizes:
500 bids - $325 - $0.65/bid
200 bids - $140 - $0.70/bid
100 bids - $80 - $0.80/bid
50 bids - $45 - $0.90/bid
30 bids - $27 - $0.90/bid
Now, the website has more or less just started and I assume most people will be unfamiliar with this type of website unless they've participated in other penny auction sites. As such, we will assume that the average Bidgunner user will likely purchase the smaller bid packs to get their feet wet and play around with the penny auction format.
The next step is to pick an item up for auction currently. There is a standard Ruger LCP being auctioned. Ruger lists the LCP at an MSRP of $379 and Buds has it listed for $299. I am not familiar with the pricing schemes that gun shops operate under but for this example let's assume Buds is trying to make a 15% profit margin on the gun and has marked it up accordingly. This would mean they purchased the gun for a price of about $260.
At the time of this writing the Ruger LCP is going for $5.91 with $0.01 minimum bids and has six days left until the auction will end. Before we go any further let's analyze what that current price means for Bidgunner. $5.91 translates into 591 penny bids. Assuming all bids were placed from bid packs in the lowest two tiers that becomes 591 x $0.90 = $531.90 which has been more or less "given" to Bidgunner in the cost of bids alone. Next, remember that Bidgunner/Buds likely obtained the LCP for $260.
In other words, before the auction has even finished, Bidgunner has made $531.90 - $260 = $271.90 in the price of bids alone. Or look at it this way, Bidgunner has "sold" an LCP for $531.90.
However, the LCP still has six days left to auction. Just picking a random price we'll assume it will end for a price of $20. If all of the bids were placed from bid packs in the lowest tier as we have already been operating under then the $20 becomes 2000 penny bids which becomes 2000 x $0.90 = $1,800. Take the price of the gun from that and
Bidgunner has just made $1,540 on the sale of one gun (excluding the additional money that will be paid by the winner for the gun itself).
So, Bidgunner is making lucrative profits on the sale of one gun, but is there a deal to be had for the average Joe? Of course, if you spend your bids wisely and have self control and a lot of luck. Let's say you purchase an initial 30 bids and use all bids to win that LCP for $20. You spent $27 on bids plus the $20 for the gun and $10 shipping. $57 for an LCP (excluding your own FFL's transfer fee) is a pretty smoking deal no matter who you are. Consider, however, that you don't win the LCP and you spent all 30 of your bids, you're now out $27 with nothing to show for it other than the chance to purchase the LCP at MSRP. Woohoo!
To summarize, I'm not commenting on whether or not you can score deals on some awesome gear and guns, you most certainly can (albeit it amounts to gambling on if you will win or not).
Instead, I'd rather anyone who took the time to read this remember that sites like this are profiting off of the masses (not necessarily any single person) and as a collective we would be paying upwards of 500% over retail for some items. As such, I leave it for you to decide if you think it's a "scam" or not and if you want to be a part of filling a company's bank account like it is going out of style.