$33, when i found it last year, picked up 2 bottles. had to cross the border into virginia to find it. in my county in NC it was only released on one day, same day they released all the pappy products. Earlier this year saw on the VA ABC website that Elmer was released again and tried to pick up a third bottle, using the website's store inventory search function. apparently one guy had the same idea but instead of trying to pick up one bottle he ended up picking up almost every bottle in a 100 mile radius. I had gone to the stores in martinsville, and danville, and the managers at the stores said the same thing. one guy came in and bought out all of their Elmer. He must have picked up over 30 bottles that day. Called every store in the area that had it listed on their inventory and they all said a gentleman came in and bought all they had.