I use Jojoba oil when my face is feeling abused, I shave every day and I like alcohol splashes and even adding glycerin into the splash I can get a little dried out.
It was like 11 bucks shipped for 4oz. If you want to get fancy with it add a little of your favorite essential oil. Jojoba won't feel overly greasy on your skin either it's very very chemically similar to the natural oil your body uses.
That will work as good or significantly better than anything you can buy from a shave company, you're just paying for the scent really.
However, be very careful if you use it in the shower, shits slick and falling on hard surfaces hurts
ETA I'm talking about using it as a moisturizing pre shave only. If you're talking about something different I've got no experience with anything else.