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Apparently this makes them conform to your body which makes them truly custom looking and fitting as opposed to jeans that have a "washed/worn" look from the store.
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Sort of. You can wash them as often as you want, but every time you do, you're going to bleed more dye out. The more dye you bleed out, the less contrast you're going to see in the bend/wear areas. This doesn't really affect fit at all, but it does change the appearance to varying degrees.
I rinse in cold water before I wear them, because otherwise you get dye on EVERYTHING. Literally. If you spend a lot of time in an office chair, you'll get dye on it. Anything that you keep in an unlined pocket will get dye on it. Your shoes or boots, where they rub the denim, will get dye on them. Sanforized denim will exhibit this a little bit less, because there's moisture applied during the sanforizing process, but they still lose a lot of dye until you rinse them. Cold water pulls less dye than warm, so you don't see quite as drastic a change.
Don't run them through the dryer, unless you need/want a little shrinkage. Also part of why a lot of selvedge jeans come unhemmed.
I wash them when they start to smell bad