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Chem E here and I would advise you not to do this unless you are a PE. I havent researched this, but from that "article" you are forming chlorine gas, which if you scaled to a large batch without proper ventilation/capture could be hazardous. Also is this process exothermic? If so you have to incorporate cooling. There are a multitude of other factors, but a batch process would probably not be worth it. Plus, manufacturing chemicals can be problematic. Are you going to analyze the solution? (Provide a COA for it)
Dont do it... Bleach is cheap.
I would concur. If you're currently using sodium hypochlorite (bleach) then you won't make it cheaper than a bleach manufacturer. If you aren't using bleach then what is your source for chlorine and is bleach an acceptable subsitute? If it is then buy bleach because it's cheap.
This method can produce bleach (sodium hypochlorite) but it will definitely produce chlorine gas (corrosive fun), hydrogen gas (explosive fun) and sodium hydroxide. All of this can mitigated with appropriate controls but it won't be cheap. It should also mean something that none of the commercial bleach manufacturers use this method.