I'll throw in my $0.02....
Over a couple of decades I've learned that less is more....keep the signal path as short as possible....quality in helps get quality out.
In the 80's I did what a lot of other people did....lots of digital stuff in a rack, with a signal path that traversed 8 or 9 different cables....and cheap cables at that. I had ok gear, but was using too damn much of it at a time.
When I first discovered tube amplification I hated it....not enough distortion...I wanted seething, ripping distortion....something along the lines of scraping a razor blade along the low E string with the gain maxed out.
I wanted full-wet signal delays and flanges....effects so think that the original signal from the pickup lead was long gone by the time it got to the cabinet.
Eventually I learned that those fat tones on my favorite records were accomplished with every knob set to 10....it was a delicate balance of gain and equalization....it took tubes....good speakers.....and good playing, preferable through a decent guitar with good natural harmonics and resonance.
Bottom line for me......quality gear....tubes...use enough gain and presence to make the signal punch....but back off on your pick attack and lighten up on how you fret notes....when you want to slam into overdrive just tighten up your pick attack angle and fret harder....that will brighten up the tone.....slack off a bit on fretting and you get a fatter sound.
Use good cables....and keep them short. If you play right in front of the cabinet, dont use a 30' cable....invest in a quality speaker cable (you'll know it because its the one as fat as your thumb)
I have to say...my gear today is no better than the gear I had 10 years ago....but it sounds a LOT better.
Part of it might just be that my ear has changed...I like different things now.
Part of it is that I just got to be a better guitarist....and this, ultimately, is probably the biggest part of my tone.
Try a LOT of gear...and definitely try lots of speakers. My Marhsall heads have been very picky...through some cabs they sound tinny....through others....fat as hell. Only way to know what combinations work is to try them out.
Dont be afraid to experiment with things that arent intuitive....play around with more or less gain than you normally do....try selecting a different pickup, or run it out of phase. A great option is to install a push/pull pot knob and set it up so you can reverse the polarity.....make it a coiltap...solder in a capacitor and make a filter out of it.....just play with the electronics until you have on-board options.....then play with them. Experiment.....make yourself find cool tones within the parameters of what you have. Some of the best discoveries I've made were with sounds that I didnt care for at first.....then after an hour of jamming...found something cool about it....and used that to evolve as a player.
Also....basic guitar contruction makes a HUGE difference in tone....a typical alder wood, bolt-on neck, super-strat from the 80's with a floyd rose and ebony fretboard is going to sound a lot different than a mahogony, neck-through body Les Paul with a rosewood fretboard and solid tail with the strings over-wrapped and tuned to E-flat.........if I set up my amp for one guitar, the tone changes the second I plug in another. know what your guitars limitations are....if you want Les Paul tone, dont search for an amp that will make a Telecaster sound like one....get the right tool for the job
Enough talk....I need to go warm up the EL34's and play