http://sanfrancisco.cbslocal.com/2017/05/08/firefighters-search-for-reported-plane-crash-near-lake-berryessa/

First fatal crash involving an A5 I believe.

Damn. With all of the safety features, factory pilots, over a lake...

Bad news for ICON.

Not the last.
Reckless advertising and promotion.

Perhaps, but the article said that the two dead were employees of the company; presumably not junior pilots (or at least inexperienced with that a/c), so we might be looking at a lot of different things.

Bio of one of the deceased. It may have been tough situation.

Jon Karkow
Engineering Fellow
Jon Karkow spent 21 years in aircraft development at Burt Rutan's Scaled Composites and over that time rightfully earned the reputation as the most accomplished aeronautical engineer and project engineer in the history of Scaled. He led more than 20 aircraft programs and five complete airplanes including the record-breaking, around-the-world Virgin GlobalFlyer that won him a 2006 Aeronautics Laureate Award from Aviation Week & Space Technology. Most recently, he served as the Technical Program Manager for Richard Branson's commercial space program SpaceShipTwo. A licensed airframe and powerplant mechanic, Jon received a BS in Physics at Kenyon College and a BS in Aeronautical Engineering at Rensselaer Polytechnic Institute. He is an active pilot and experimental test pilot with instrument, multi-engine, seaplane, helicopter, and glider ratings.

And then there was this:

click

WTF does your post mean?

So someone has an ad for 50,000 dollars just for a spot to get one? Are they that much in demand?