When consider pre-tax vs post-tax retirements there are a number of factors that you must consider and what is right for one person may not be right from you. Therefore it is wise to completely ignore anybody that says "do this, it's the best". Just because it's best for them, or just because their advisor, or best friend etc said it was best for them, doesn't mean it's best for you.
That being said, some of the factors that you must consider are, expected taxation now vs. then. Not just tax-rate, but expected tax bracket (which will depend on what your distributions will look like during retirement). Things that some don't consider but really should are the benefits of reducing your MAGI now. IE, is there is a tax credit or other financial benefit that you would qualify for if your MAGI was decreased but you wouldn't qualify for if your MAGI isn't decreased? If so, you want pre-tax contributions so you can reduce your MAGI and qualify for that benefit. For example, my wife and I sometimes exceed the cutoff for the Child Tax Credit, in the years we have extra income (overtime, extra farm income etc) I increase my 401k contributions to adjust our MAGI down.
All other factors held the same, equal tax rate now & retirement, pre-tax vs. post-tax work out exactly the same. Some people will tell you that, "all your gains grow tax-free in a Roth", but the thing they forget to account for is that the balance starts lower because of the tax so it has to catch up to the balance of the pre-tax; it will never catch up UNTIL the pre-taxed gets taxed in retirement.