Lets work out the logic here:
The advisers will make a living one way or another.
Because of the fact that the majority of Americans refuse to become educated on basic financial literacy guarantees that they will need these services.
Therefore someone will be paying the advisers.
If the advisers are not getting paid by the funds for steering business their way then it's coming from somewhere else.
The plan administrator (company that hires the adviser and keeps records of your account) will need money to pay the guy that you really shouldn't need, but are too lazy to learn some basics so you do need him.
That money will come from somewhere in the plan.
I doubt your employer will pick up the tab.
Who does that leave? YOU.
Now, to be fair, you have always been paying this adviser in one way or another. If he does his job correctly he will put you in the best funds for you instead of best funds for him to profit. How will he get his paycheck? You will start seeing much higher plan administration fees. People that have been avoiding his high cost funds all along have been (at least partially) dodging the "stupid tax" that others have been paying. Now they will just spread that cost among everyone.