How to start an email marketing project for an established business? - Page 1

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[ARCHIVED THREAD] - How to start an email marketing project for an established business?

Posted: 9/14/2014 6:08:02 PM EDT

I would very much appreciate any and all information and links on how to do this. Any tips on how to increase the mailing list? This is for a local fast food business. Is there free software to do the job? I'll have to find someone to design the email. What should that cost? Is there an inexpensive online company that could do the original design? And maybe do updates if the learning curve is too steep for me to learn.

How difficult would it be to learn how to update the content once the original design is done? Thanks for any help.

Posted: 9/14/2014 7:38:16 PM EDT

[#1]

Maybe use Mailchimp?

http://mailchimp.com/

And offer free food upgrade in return for customers supplying their email address?

Posted: 9/14/2014 9:54:49 PM EDT

[#2]

Quote History

Quoted:
Maybe use Mailchimp?

http://mailchimp.com/

And offer free food upgrade in return for customers supplying their email address?

View Quote

that looks good. I like the upgrade idea too. Thanks for the input.

Posted: 9/16/2014 1:52:15 AM EDT

[#3]

A Weber is free for the first 2,000.

Check out Pat Flynn's Podcasts and blog

Make sure you are always split testing something to see what works and what doesn't.

Posted: 9/16/2014 11:42:49 AM EDT

[#4]

Quote History

Quoted:
A Weber is free for the first 2,000.

Check out Pat Flynn's Podcasts and blog

Make sure you are always split testing something to see what works and what doesn't.

View Quote

Bookmarked both of them. Thank you.

Posted: 9/16/2014 2:17:28 PM EDT

[#5]

If you are trying to collect email address of customers you can do a contest with a drawing for (insert item here) where the customer completes an entry form including an email address, be sure to disclose that they may receive future marketing emails.

Items to give away could be a pair of tickets to the local sporting event (college or pro), a gift card to the restaurant, etc.

on edit:
and make sure your emails have a link for the customer to click to opt out of your marketing emails, you don't want to annoy a customer with marketing if they just don't want it.

Posted: 9/16/2014 4:14:37 PM EDT

[#6]

contest is another good idea. thanks

Posted: 9/16/2014 4:18:42 PM EDT

[#7]

Quote History

Quoted:
contest is another good idea. thanks

View Quote

We do a big jar of candy on the counter, with a "guess how many" theme.
Name, email, and best guess on the slip.
Once a month we pick the winner, eat the candy, and send them a Starbucks, or Dunkin gift card for $10.
No one can resist the guessing contest.

Posted: 9/16/2014 10:49:17 PM EDT

[#8]

Save yourself heartache in the long run and talk to the experts that do this for a living.

http://www.exacttarget.com/

Posted: 9/17/2014 12:50:56 AM EDT

[#9]

I'm following up on all of these. thanks again.

[ARCHIVED THREAD] - How to start an email marketing project for an established business?

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