They got people angrily yelling at them when they talked about exclusive pre-order perks at the Celebration panel today. They paused for just a second with grins like they knew, then kept going with their talk.
Battlefront was my first foray back into gaming in over 5yrs, and first Xbox game since Nintendo64. I was pretty happy with it, mainly because I waited and got the ultimate or whatever edition for $30. Once I got the hang of playing with a controller, I enjoyed it mostly for the emersion in the SW universe. You can't deny that the levels really get you into the mood for Star Wars. It's still a beautiful game.
But it's still an EA game, part of what got me disillusioned about gaming in the first place. Little thought, just run up shoot and die, rinse/repeat. I'm still playing it and have little trouble finding people online to play against this far past its release, so I'll expect to wait until BFII goes on sale. I fully intend to give EA the least amount of money possible.