I was overwhelmed at first too. What I ended up doing was googling a certified Kohler reseller/electrician, and having him come out and size it and write up a quote for the whole thing. It wasn't cheap, but I went with the whole package including the auto transfer switch, and enough power to run everything if I choose (great to have AC on hot summer days, but also uses more fuel).
I'm very pleased that I chose Kohler because it has a great warranty, and it wasn't much more than Generac, and I always hear people complaining about those breaking down. I'm also very pleased I went with the full power, wired-in, auto transfer, propane connection, etc. since it is no hassle whatsoever even when it kicks on. I could not stand pulling out a bunch of extension cords for my refrigerator and pouring gas in a unit, and not knowing how long the outage would be, and then having to put everything back when it was done.
Asides from saying Kohler is good, and leave the quoting to a certified electrician, I guess my point is to spend as much as you can, and buy once cry once. The price may suck but once it's paid off the peace of mind is incredible.