Luke is careful to keep his personal views on politics and such off his videos aside from saying he thinks our country is in a dark place. He's a gun owner, has NC CHL, and his wife home-schools their youngest child so you can gather that he's "one of us". In one of his videos Luke mentions that very few if anyone he meets on the trail recognizes him but that he's a local celebrity of sorts at the LGS.
He does not review products until he or his wife have thoroughly tested them in the field (yes, they do give brief "previews" but withhold judgement until the product is tested and only then do they review).
He's also careful (for the most part) to keep profanity off his videos (although his wife has said he does have a somewhat colorful vocabulary
). He's mentioned that he works from home (I think he's a freelance web designer). I've sent him a couple of freebies and he's always been most grateful.
Like someone else mentioned his product reviews can be hit or miss depending on what he's got to review but his overnight and day hiking vids are always fun to watch.
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Another hiking/backpacking/guns Youtube channel I like to watch is sintax77
Sean (or Shawn) is a video production person in the Philadelphia area He's big on ultralight backpacking and camping hammocks but he's not above making and using DIY gear.
Also "corporals corner" with Sean Kelly. Semper Fi!!!!
Joe Robinet is also on the GTG list.